- The 7th Annual Pentawards Classic Competition Packaging Awards Open April 15th
- New York Mayor Calls for Ban on Plastic Foam Food Containers
- Martin Sheen To Host Program on Green Packaging
- The Disappearing Package – Can We Eliminate Package Waste?
- Stone Paper is Ideal for Sustainable Packaging
- Make Simple but Beautiful Origami Paper Boxes
- The History of Food Packaging
- Waterproof, Durable Stone Paper Ideal to Make Paper Crafts
- Go Green: Throw Away Your Current Approach To Packaging
- Health Experts: Wash Reusable Tote Bags Used for Grocery Shopping
Tagbacteria in reusable bags ban on plastic bags Christmas ornament crafts made with paper crafts out of paper creative packaging disposable containers ecofriendly packaging eco friendly packaging ecofriendly paper ecofriendly shopping bags eco friendly stone paper eco packaging environmentally friendly environmentally friendly packaging environmentally friendly stone paper food container food containers food packaging food packaging containers green packaging green products how to make paper crafts improved packaging origami paper boxes packaging redesigns packaging systems paper boxes paper crafts paper from stone paper made from stone paper made of stone paper ornaments plastic bag ban promotional packaging reusable bags reusable grocery shopping bags reusable shopping bags reusing plastic bags stone paper sustainable packaging take out containers take out food packaging tote bags waterproof paper
Half of All Packaging Redesigns Fail to Meet Expectations
Perception Research Services specialize in packaging and consumer research to help marketers connect with shoppers. They firmly believe in the power of packaging to build brands and drive sales, and are concerned by some of their own recent research suggesting that many marketers are not fully or consistently making the most of packaging as a marketing tool.
For example, a review of more than 10,000 studies found that only half of new packaging systems provide a significant improvement in overall performance over the previous packaging.
With that in mind, Perception reviewed their database of past products looking for key factors in product packaging success or failure to try to understand why some packaging “improvements” failed to meet expectations.
This research revealed five common packaging redesign patterns and/or actions highly connected with disappointing results, including unnecessary redesigns and solving the wrong problem. To learn more about Perception Research’s study, read the full story on Packaging World …