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Consumer Reports Takes Aim at Poor Packaging

Photo Credit: puuikibeach The December 2012 issue of Consumer Reports features a hard-hitting article on what it calls “illogical, misleading, and over-the top packaging” commonly criticized by consumers. The article, Packaging Gotchas: Mad at hard-to-open, shrinking, undersized, or overwrapped products? … Read more »

Creative Packaging – Thinking Outside of the Box

Truly creative packaging has the power to surprise and delight consumers. Take the pretty swirlies on the new Holiday Season Bombay Sapphire Gin packaging, which light up and move when you lift the box off the shelf, the result of … Read more »

Decade Long Trend Towards “Green” Packaging Continues

According to Packaging World, an industry resource covering packaging news, trends and innovations, the biggest buzz in the industry in the last decade has been the move toward “green” packaging: For nearly a decade, the biggest buzz in packaging has … Read more »

Half of All Packaging Redesigns Fail to Meet Expectations

Perception Research Services specialize in packaging and consumer research to help marketers connect with shoppers. They firmly believe in the power of packaging to build brands and drive sales, and are concerned by some of their own recent research suggesting … Read more »

How To Make a Recycled Plastic Lunch Bag

From Simply Rurban - Living Rurally in an Urban Setting… Do you ever come a cross a recipe, craft, sewing project that you just can’t wait to do/try and then are disappointed with the final outcome?  This is one of those … Read more »