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GPS Enabled “Prize Packaging”

Nestle has mounted an edgy contest in Britain and Ireland which gives a whole new meaning to the words “prize package”. The promotion, called “We Will Find You”, features GPS tracking devices embedded in the wrapping of six of its… Read the rest

Consumer Reports Takes Aim at Poor Packaging

Photo Credit: puuikibeach The December 2012 issue of Consumer Reports features a hard-hitting article on what it calls “illogical, misleading, and over-the top packaging” commonly criticized by consumers. The article, Packaging Gotchas: Mad at hard-to-open, shrinking, undersized, or overwrapped products?… Read the rest

Creative Packaging – Thinking Outside of the Box

Truly creative packaging has the power to surprise and delight consumers. Take the pretty swirlies on the new Holiday Season Bombay Sapphire Gin packaging, which light up and move when you lift the box off the shelf, the result of… Read the rest

Decade Long Trend Towards “Green” Packaging Continues

According to Packaging World, an industry resource covering packaging news, trends and innovations, the biggest buzz in the industry in the last decade has been the move toward “green” packaging: For nearly a decade, the biggest buzz in packaging has… Read the rest

Half of All Packaging Redesigns Fail to Meet Expectations

Perception Research Services specialize in packaging and consumer research to help marketers connect with shoppers. They firmly believe in the power of packaging to build brands and drive sales, and are concerned by some of their own recent research suggesting… Read the rest