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The December 2012 issue of Consumer Reports features a hard-hitting article on what it calls “illogical, misleading, and over-the top packaging” commonly criticized by consumers. The article, Packaging Gotchas: Mad at hard-to-open, shrinking, undersized, or overwrapped products?…
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Truly creative packaging has the power to surprise and delight consumers. Take the pretty swirlies on the new Holiday Season Bombay Sapphire Gin packaging, which light up and move when you lift the box off the shelf, the result of…
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According to Packaging World, an industry resource covering packaging news, trends and innovations, the biggest buzz in the industry in the last decade has been the move toward “green” packaging:
For nearly a decade, the biggest buzz in packaging has…
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